Do I need Discord for my NFT project?

In this article we will talk about the close relationship between Discord and the NFT world since many of you out there are still wondering if Discord is necessary to launch an NFT project. 

NFT technology image on blockchain technology circuit

If you are looking for a way to reach out and interact with potential buyers for your NFT project and build an active and longstanding community Discord is the best place where to start thanks to its functions and tools. 

Discord quickly became one of the main platforms for the whole Crypto and NFT world due to its structure that allows you to communicate directly with the users in many different ways, it currently offers the most advanced community engagement capabilities of any platform. 

The multi-level communication user interface is designed to bring order and common sense to the usual clutter of information that reigns in these types of applications. In addition, navigation and searches in the interface are easy and intuitive.

It is very important to create a solid community around your project, here we will tell you how you could do it. 

How to use Discord for your NFT Community?

Discord has been around since 2015 and it was born mainly to connect gamers around the world, however, since the beginning of 2020 Discord became the main platform for many Crypto & NFT projects. This happened because Discord is structured in a way that helps the project founders directly communicate with the users and lets the users interact with each other too. 

Discord’s fast-paced nature makes it fertile ground for emergent culture and trends and allows brands many ways and opportunities to constantly engage with the users on project-related topics.

While the platform doesn’t have any built-in advertising features on other channels, it can be very useful for you to look to build a community of interested users who are attracted, interested in your project, and want to engage in conversation and more. 

However, as we mentioned before, Discord is still a relatively new platform for NFT marketing, and for this reason, it can be challenging to make your first steps right or see immediate success, and that’s why we are here to help you. 

It’s important that you take the time to create a unique Discord NFT community with different channels for many purposes such as conversation, engaging with users in your community, and providing them with high-quality content that they enjoy, you’ll end up finding yourself with a dynamic channel that teaches you more about your audience.

Promote your server with an effective Discord Marketing Strategy 

The best way to promote your project on Discord is to create a specific community server, along with several related channels for conversation. You can then invite users to subscribe, be found organically by browsing the platform, or promote it on your other social channels. 

Besides the easy communication, Discord offers a highly customizable structure that makes each server unique and based on the project’s needs. Once the server will be set up and ready to go it’s important to promote it, an important aspect of the community building on Discord is to invite users to join your server through invite links. 

New members can log in via invitation sent via text message, personalized email, or via links hosted on your website and on your brand’s social media profiles. The next step is to manage the behavior of these users and it’s up to you.

You can send messages to as many groups as you like. Focus on a specific point or direct your communication to a wide audience with the aim of capturing the attention of members who have very specific characteristics.

Discord logo on NFT Society Marketing Agency Blog Page

Role of Administrators and Moderators on Discord

A Discord server is an ongoing investment. You’ll need to stay involved in your community to keep it growing and make sure the interest is always there.

It is a good idea to assign moderators or administrators to handle the issues in your community or help members with some of the Discord features. When your community is small, you don’t have to hire a dedicated community manager, however since your goal is to make your community as big and dynamic as possible, you might consider moderators when you’ll get there. 

How the use of Discord Bots can help your server 

Custom bots are an added incentive to start using the platform. As a server administrator, you can create automated bots to perform a multitude of tasks: welcoming new users, setting schedules for channel activities, creating reminders, doing translations, and, in some cases, creating already iconic memes.

You could consider it a good idea to have discord nft verification bots to smoothen the process for the users joining your server. 

Likewise, this tool is very useful for moderating conversations and actions, and also for providing roles to users and your collaborators.

Take a web tour to find the bot that best meets your brand’s community needs on Discord. If you can’t find what you are looking for, you can create your own with the features you want. You can hire a professional designer if you are unable to do this task.

Keep the engagement high, how to be a good discord mod and admin?

Just like in real life, you can’t expect a conversation in Discord without contributing to it. Ask your team members to take part in community discussions and perhaps even decisions, it’s fundamental to keep your community entertained and to make them feel part of the project. 

Once you will have a good base of people on your server you can consider running events to keep your users entertained, typically giveaways and polls work quite well if you want to keep your community engaged. 

A common mistake in Discord is underestimating the users who use it. Do not waste time with the traditional marketing campaigns that they find daily on their usual social networks. In this platform, the key is to provide valuable content.

One way to build a strong brand community on Discord is to offer exclusive promotions to participating members such as announcing an upcoming whitelist nft.

After you set up your Discord community, don’t be afraid to make changes based on member activity and server analytics. If a channel isn’t getting much activity, consider deleting or changing it. Add or modify your server rules as needed to keep your community members happy and safe.

Just make sure to update everyone whenever you adjust something. Make an announcements channel at the top of your channel list, and tag everyone when you announce a change.

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Start to build your discord NFT community 

Now that you know how to build a brand community on Discord, it’s time to get down to business. As you have seen, it is a task that requires work and patience, although the results can be very positive.

Keep in mind that your goal is to create a community where the people enjoy being part of, where every single member feels part of something important, and where they relate with the project and its vision. 

In this article we gave you some advice on how to create a Discord community and how to manage it, however, it is always a good idea to let experts deal with these kinds of things, here at “name of the company” we help creators to build and manage their servers and communities. 

If it’s the guaranteed success that you are looking for don’t hesitate to get in touch with us! 

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